在西部大开发中，西部省区电视宣传事业的重要使命之一，就是做好该地区开发环境和开发政策、思想观念的宣传，为大开发创造一个良好的舆论环境。比较西部与东部发展电视产业的优势，笔者试提出一个西部发展电视事业的另类思路：西部电视出击东部频道。一、办电视、办台和办频 In the large-scale development of the western region, one of the important missions of the television publicity programs in the western provinces and autonomous regions is to promote the development environment, develop policies and ideas in the region and create a good public opinion environment for the development. Comparing the advantages of developing the TV industry in the west and east, I try to come up with an alternative way of developing the TV business in the west: the Western Television attacks the Eastern Channel. First, do TV, do station and do frequency