20世纪90年代以来,我国大众传媒获得了广阔地发展空间,得到了飞速发展。据统计,我国目前电视观众已超过11亿,有线电视用户超过8000万,报刊的读者也在4亿人以上,截止2001年底中国内地网民达到3300万,还有相当一批通过无线手段获取资讯的用户。 2000年后随着网络概念的低迷,一股投资传媒的热潮席卷了中国内地,经过近2年的尝试,以新闻集团和美国在线-时代华纳为代表的势力争夺浮出水面。 Since the 1990s, the mass media in our country have gained a broad space for development and have enjoyed rapid development. According to statistics, there are currently over 1.1 billion television viewers in China, more than 80 million cable television subscribers and over 400 million newspaper readers. By the end of 2001, 33 million netizens in Mainland China had access to information by wireless means user. After 2000, with the downturn of the network concept, an upsurge of investment media swept across the mainland of China. After nearly two years of attempts, the fight for power represented by News Corporation and AOL Time Warner emerged.