汽车产品属性是消费者对产品特征的不同看法,对它的研究有助于深入了解消费者的需求层次、购买关注因素等。文中主要是从汽车产品属性测量的角度推荐6种在实践中很有用的分析方法,可以从不同的角度揭示汽车的产品属性,鉴于产品属性所具有的“二维结构”现象,这些模型也主要是采用二维矩阵的方法进行构建。 Automotive product attributes are different views of consumers on product features, its research will help to understand the level of consumer needs, the purchase of factors of concern. This paper mainly recommends six kinds of analytical methods that are useful in practice from the perspective of the measurement of automobile product attributes, and can reveal the automobile’s product attributes from different perspectives. In view of the “two-dimensional structure” phenomenon of product attributes, these models Also mainly used two-dimensional matrix method to build.