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药品广告批准文号有效期为1年,到期作废。经批准的药品广告,在发布时不得更改广告内容。药品广告内容需要改动的,应当重新申请药品广告批准文号。广告申请人自行发布药品广告的,应当将《药品广告审查表》原件保存2年备查。广告发布者、广告经营者受广告申请人委托代理、发布药品广告的,应当查验《药品广告审查表》原件,按照审查批准的内容发布,并将该《药品广告审查表》复印件保存2年备查。
Drug advertising approval number is valid for 1 year, due to expire. Approved drug advertisements must not be changed at the time of posting. Pharmaceutical advertising content needs to be changed, should re-apply for drug approval number. Where an advertisement applicant publishes a drug advertisement by itself, the original copy of the “Drug Advertisement Review Form” shall be kept for two years for future reference. Where an advertisement publisher or an advertisement operator is commissioned by an advertisement applicant and an advertisement for pharmaceutical products is issued, the original copy of the “Drug Advertisement Review Form” shall be examined and released according to the contents of examination and approval, and a copy of the “Drug Advertisement Examination Form” shall be kept for 2 years for future reference.