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在诸多影响公共政策决策的因素中,媒介舆论是最能诱导、鼓动或阻碍决策过程的因素。在新媒体环境下,媒介舆论对公共政策决策过程的影响是一个多棱镜式的全方位透视过程。国家政治体制、经济体制、政治文化传统、习俗、公民媒介素养等因素构成了媒介舆论影响决策的外在环境,而媒介管理体制及媒介环境则构成媒介舆论影响公共政策决策的内在要素。媒介舆论影响公共政策决策的过程和模式取决于媒介语境,而媒介语境的产生与权力的运行密不可分,政治制度对媒介体制的影响集中体现在政治对大众媒介的影响和控制上,而媒介的所有制则是媒介体制中起决定性作用的因素,政治体制决定了媒介、政府和公众三者之间的互动关系。
Among the many factors influencing public policy decisions, media opinion is the most able factor in inducing, encouraging or hindering the decision-making process. In the new media environment, the influence of media opinion on the decision-making process of public policy is a multi-prism and omni-directional perspective. National political system, economic system, political and cultural traditions, customs and citizen media literacy constitute the external environment for the influence of media opinion. The media management system and media environment constitute the intrinsic elements of media public opinion’s decision-making on public policy. The process and mode in which public opinion influences public policy decisions depends on the context of the media. The emergence of media contexts is inextricably linked with the operation of power. The impact of the political system on the media system is embodied in the political influence and control over the mass media. The ownership of the media is the decisive factor in the media system. The political system determines the interaction between the media, the government and the public.