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——销量增大但售价下跌——微波炉销量增长显著 巴西家电制造商协会(ELECTROS)指出,1996年1～7月,巴西家电产品销量较上年同期增长33.7％,其中音响器材、白色系列家电及可携带型家电产品(即小家电产品)分別增长45.19％、20.4％及16.47％,其促成因素包括分期付款条件放宽及奥运会举办等,此外,售价下降也是原因之一。 自巴西政府于1994年7月1日颁布雷奥经济计划(主要指当地货币改革计划,旨在提高消费者购买
- Increased sales but lower selling prices - Significant growth in sales of microwave ovens According to ELECTROS, from January to July 1996, sales of home appliances in Brazil increased by 33.7% over the same period of the previous year, including audio equipment and white series. Household appliances and portable household electrical appliances (ie, small household electrical appliances) grew by 45.19%, 20.4% and 16.47% respectively. The contributing factors included the relaxation of instalment payment conditions and the hosting of the Olympic Games. In addition, the decrease in selling price was also one of the reasons. Since the Brazilian government promulgated the Leo Economic Plan on July 1, 1994 (mainly local currency reform plan, aimed at increasing consumer purchases