客户在选择一家银行办理简单的存、取款等金融业务时主要是根据其便捷程度,但在选择理财、投资、贷款等对银行来说属于高收益金融产品时,影响客户对银行认知程度的主要体现在银行的外观设计、内部布局、所提供产品的种类、服务水平、人员素质、科技手段、经营理 Customers choose a bank for simple deposits and withdrawals and other financial services is mainly based on its convenience, but in the choice of financial management, investment, loans and other high-yield financial products for banks, the impact of customer awareness of banks Mainly reflected in the bank’s exterior design, internal layout, the types of products provided, service levels, personnel quality, scientific and technological means, management