若问我日本元素是什么?我觉得不是樱花、不是富士山,也不是艺伎,但大部分人能够信手拈来、张口就说的可能就是这些。越是熟悉的事物往往越是难以界定,“中国元素”也是如此,不是单纯的某个具体的东西就能够表达的。但中国人自己眼中觉得最好的东西,一定是本身就含有“中国元素”的。日本和中国一样,在广告创作方面一开始都是去效仿西方的做法,而当市场成熟的时候,我们需要思考,这种沟通方式是否能解决自己的问 If I ask what is the Japanese element? I think it is not a cherry tree, not a mountain of Fuji, nor a geisha, but most people can come in handy. This may be what I said. The more familiar things are more difficult to define, the same is true for “Chinese elements,” not just a specific thing that can be expressed. But Chinese people think the best thing in their own eyes must contain “Chinese elements” themselves. Japan, just like China, began to emulate the West in advertising creation. When the market matures, we need to think about whether such communication can solve our own problems