在最开始的商品接触中,人们的注意力始终集中在影响品牌形象的各种因素上,比如品牌属性、名称、包装、价格、声誉等,并通过这种种因素的关注,来确立对品牌形象的认知。品牌形象是消费者在购物与传播的过程中,被动接受所有关于品牌的信息,然后又主动进行个人选择性记忆、印象、联想,而这一切主动的总和即是品牌形象。 In the initial product contact, people’s attention has always focused on various factors that affect the brand image, such as brand attributes, name, packaging, price, reputation, etc., and through the concern of these factors to establish the brand image Cognition. Brand image is the process of consumers in the shopping and communication, passively accept all the information about the brand, and then take the initiative to personal selective memory, impression, Lenovo, and all these active sum is the brand image.