西方古典修辞学起源于公元前5世纪,中国传统修辞学萌芽于先秦时期,二者时间上有重合的阶段。由于政治制度、社会背景不同,中西方修辞学的发展呈现出不同的面貌。随着现代修辞学的建立,中西方修辞观得到了完善和发展,研究内容和视角有了前所未有的一致。 Western classical rhetoric originated in the 5th century BC. Chinese traditional rhetoric was sprouted in the pre-Qin period, and there was a coincidence of time in the two. Due to the different political systems and social backgrounds, the development of rhetoric in China and the West presents a different look. With the establishment of modern rhetoric, the rhetoric of China and the West has been perfected and developed, and the content and perspective of the study have been unprecedentedly unanimous.