生态旅游所具有的地域性、原生性、强制性和有限性使其与传统旅游业具有较大差异,而互联网则降低了生态旅游的经营成本、提高了其经营收益,并缓解了其融资约束,因此,在“互联网+”的背景下,可以采用建立网络服务平台、引入企业APP、利用大数据和互联网金融的策略来促进生态旅游的有效发展。 The regionalism, originality, compulsion and limitation of eco-tourism make it have great differences with traditional tourism, while the Internet reduces the operating cost of eco-tourism, enhances its operating income and alleviates its financing constraints Therefore, in the context of “Internet + ”, we can adopt the strategy of establishing a network service platform, introducing enterprise APP, and utilizing big data and Internet finance to promote the effective development of eco-tourism.