高职院校专业建设也要站在营销的角度,引入4P营销策略组合理论。其中促销策略是使专业能够提高知名度的关键策略。本文以ZT学院市场营销专业建设为例,通过对该专业目前所采用的人员促销、非人员促销等策略,分析这些促销策略存在着形式单一、促销力度小、缺乏公共关系促销的问题。然后针对问题为ZT学院市场营销专业提出了促销策略多样化的措施。 Professional colleges and universities should also stand in the marketing point of view, the introduction of 4P marketing strategy combination theory. Promotional strategy is one of the key strategies that can make the profession more famous. This article takes the marketing professional construction of ZT Academy as an example. Through the tactics such as personnel promotion and non-personnel promotion currently employed by the profession, this paper analyzes the problems of the promotion strategies such as single form, small promotion, and lack of public relations promotion. Then for the issue of ZT college marketing professional put forward a variety of promotional strategies.