曾有资料评估,一些世界名牌,包括国内一些著名品牌,其品牌价值过亿,人们也常常用“某某著名企业、公司”等词来评价一些企业,这反映了一个企业的知名度,这背后包含的就是这个企业的品质、信誉和实力。市场经济下,地勘单位要闯市场、承揽项目,也需要知名度。经过多年的积累,我们在行业内已拥有了一定的知名度。但是,要不断拓宽地勘市场,提高综合实力,就需要不断壮大提升形象,充分展示我们的实力水平。企业形象是多种因素的综合体现,是企业精神的外在表现,我们地勘单位应塑造什么样的形象?体 Some data have been evaluated, some world famous brands, including some well-known domestic brands, the brand value of billions of dollars, people often use “certain famous enterprises, companies,” and other words to evaluate some companies, which reflects the visibility of an enterprise, What is behind this is the quality, reputation and strength of this business. Market economy, geological exploration units to break into the market, contract projects, also need visibility. After years of accumulation, we already have a certain reputation in the industry. However, in order to constantly broaden the market for geological surveys and increase overall strength, we need to constantly develop and enhance our image to fully demonstrate our strength. Corporate image is a comprehensive reflection of a variety of factors, is the external manifestation of entrepreneurial spirit, geological units we should create what kind of image?