广告经营人员,如果你想提高广告词的创作水平;厂长经理们,如果你想让自己的产品占领市场,就请你们读一读戴发展、蒋锡霖、张廷寅编写、河南教育出版社出版的《世界优秀广告词集锦》。近几年来,我国的广告事业发展迅速,产生了许多很有创意的广告作品。然而,与发达国家相比,还有很大差距,特别是广告词的创作还不能尽如人意,干瘪、枯燥、程 If you want to increase the creative level of advertising words, if you want your products to occupy the market, you should read the articles written by Dai Xie, Jiang Xilin, Zhang Tingxuan, and Henan Education Press. World Outstanding Advertising Words Collection. In recent years, China’s advertising industry has developed rapidly, resulting in many creative advertising works. However, compared with the developed countries, there is still a big gap, especially the creation of advertising words is still not satisfactory, dry, boring, Cheng