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豪华酒店需要吸引客人去消费、赏鉴、成长为忠粉,好口碑显然还远远不够。通过一张A4或者一个杂志跨页的篇幅、要达到让读者一见钟情的效果,酒店广告的学问“绝非一日之寒”。朗廷:一则粉色童话1865年诞生的朗廷在2008年做了一场空前的变革,他们痛定思痛后决心用俏丽的粉色来粉刷他们的一切。至于广告大片,他们选用经典童话作为“炫耀”历史的切入点,系列广告片分为蝴蝶、睡美人、白雪公主、爱丽丝梦游仙境、灰姑娘五个主题,整组大片都在朗廷的发源地——伦敦朗廷拍摄。片中的时装、佳人、糖果色、古典装饰生动表达了朗廷品牌血液中古典、时髦、俏皮、优雅的特质。
Luxury hotels need to attract customers to spend, appreciate, grow into loyalty, good reputation is clearly not enough. Through an A4 or a magazine across the length of the page, to achieve the effect of letting readers love at first sight, the hotel ad learning “not a day ”. Langham: A Pink Fairy Tale Langham was born in 1865, Langham made an unprecedented change in 2008, they affirmed the pain determined to use pretty pink to paint them all. As for the commercial blockbusters, they use classic fairy tales as the starting point for the history of “show off”. The series of commercials are divided into five themes: butterflies, Sleeping Beauty, Snow White, Alice in Wonderland and Cinderella. The birthplace of London - Langham shooting. The film’s fashion, beauty, candy color, classical decoration vividly express the classic, fashionable, playful, elegant qualities of the Langham brand blood.