2014年的炎热暑假,浙江卫视推出了一档推广传统国学、又带着文艺小清新气质的、原创型文化类综艺节目《中华好故事》。作为这档节目导演团队的核心成员,在参与节目策划、制作的过程中,积累了大量的经验和心得,同时,关注了目前各大媒体推出的同类型节目,对于文化类综艺节目有一些个人思考。一、文化类综艺节目出现的历史必然性近十年来,综艺节目在中国内地电视业界发展迅猛。一时间,形态各异、风格迥然的综艺 Hot summer 2014, Zhejiang Satellite TV launched a promotion of traditional Chinese culture, but also with a small fresh literary and artistic, original cultural variety show “Chinese good story.” As the core member of this program director team, he has accumulated a great deal of experience and experience in participating in the program planning and production. At the same time, he has paid close attention to the same types of programs introduced by major media at present and has some personalities for cultural variety shows Thinking. I. Historical Necessity of Cultural Variety Show Over the past decade, the variety show has been developing rapidly in the television industry in Mainland China. A time, different shapes, different styles of variety