随着我国计算机互联网的快速发展,电子商务在国内已经占据了重要的经济地位,近年来,电子商务的交易量逐年递增,很多企业相续入驻该领域,但目前饮料企业入驻电商存在较多问题,本文就饮料企业的电商之路进行探讨,以寻求突破互联网销售瓶颈的有效途径。 With the rapid development of China’s computer Internet, e-commerce has occupied an important economic position in China. In recent years, the transaction volume of e-commerce has been increasing year by year, and many companies continue to move into the field. However, there are more e-commerce providers in the beverage industry Problem, this article discusses the e-commerce of beverage enterprises in order to seek an effective way to break the bottleneck of Internet sales.