“喔喔”,这个90年代红遍大江南北的糖果品牌,21世纪沉寂了。90年代后期,糖果市场发生了翻天覆地的变化。传统糖果休闲化,喜庆糖果专业化,大量外资糖果品牌涌入,巧克力被国人广泛接受,仅凭“产品品质”单点制胜的营销时代已经结束,取而代之的是品牌、产品、渠道、终端、公关、广告、促销、人力资源以及营销管理等综合因素构成的体系化营销时代。 “Oh,” the 90’s popular in the North and South candy brand, the 21st century silence. The late 90s, the candy market has undergone enormous changes. Traditional confectionery leisure, celebratory candy specialization, a large number of influx of foreign candy brands, chocolate is widely accepted by the people, just “product quality” single-point winning marketing era has ended, replaced by the brand, product, channel, terminal, public relations , Advertising, marketing, human resources and marketing management and other integrated elements of the system of marketing era.