新兴媒体对传统媒体的冲击,并不仅仅体现在广告分流上,更多的是崭新的广告信息传播模式带给人们思想的颠覆。在网络之前,不会有人想到广告可以这么肆意的和受众互动;在分众之前,不会有人想到信息传播可以这么精准的划分;在手机普及之前,不会有人想到资讯可以有这么高的到达率传 The impact of the emerging media on traditional media is not only reflected in the diversion of advertisements, but more of the brand-new advertising information dissemination model that brings people’s subversive ideas. Before the network, no one thought advertising can be so arbitrary interaction with the audience; before the audience, no one thought of information dissemination can be so precise division; before the popularity of mobile phones, no one thought the information can have such a high arrival rate pass