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我国农药行业已进入品牌竞争时代。品牌正成为农药企业竞争的有力武器。当今农药市场中销售产品不再是决定因素。销售品牌则显得越来越重要。世界著名品牌专家Larry light曾说过:“拥有市场比拥有工厂重要多了,唯一拥有市场的途径是先拥有有市场优势的品牌”。任何行业的成熟,都是以行业的一定程度的集中和少数知名品牌的崛起作为标志,从这个意义上说,农药市场的成熟和规范,是和具有雄厚实力,能够并愿意在声誉进行长期投资的全国性品牌企业的涌现相伴相随的。
China’s pesticide industry has entered the era of brand competition. Brand is becoming a powerful weapon for pesticide competition. Sales of products in today’s pesticide market are no longer the deciding factor. Selling the brand is more and more important. Larry Light, a world famous brand expert, once said: “Having a market is more important than owning a factory. The only way to own a market is to own a brand that has a market advantage.” The maturity of any industry is characterized by a certain degree of concentration in the industry and the rise of a few well-known brands. In this sense, the maturity and standardization of the pesticide market are based on long-term investments that are strong and capable and willing to be reputable The emergence of the national brand companies accompanied by.