产品意象仿生设计作为产品设计的一种方法,其极具文化内涵的设计宗旨逐渐被人们认同和接受。文化元素作为最具代表性的设计对象,通过对其特殊性的研究进行重新分类,利用仿生设计的思维方式总结出文化元素在产品意象仿生设计中的运用过程,力求把握该方法的设计实质。 Product Image Bionic design as a product design method, its very cultural connotation of the design objective gradually accepted and accepted by people. As the most representative object of design, cultural elements are reclassified through the study of their particularity. The cultural elements are summed up in the process of product image bionic design using the thinking of bionic design, and the essence of the method is grasped.