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随着现代经济的竞争加剧和全球化,立足于消费者行为分析的消费者塑造越来越引起商业界的重视和推崇。文章从农产品消费者塑造的含义和特点出发,利用层次分析法的思想提出了农产品消费者塑造的价值模型的指标体系,分析了各指标及关联指标对价值影响的权重,并在此基础上构建出农产品消费者塑造的价值模型,以期为农产品消费者市场的开发和消费者价值研究提供思路。
With the intensification of competition and globalization in the modern economy, consumer shaping based on the analysis of consumer behavior has drawn increasing attention and respected by the business community. Based on the meaning and characteristics of the consumer shaping of agricultural products, the paper puts forward the index system of the value model of agricultural products consumers by using the method of AHP, analyzes the weight of each index and related index on the value, and on this basis, constructs The value model of agricultural product consumers is shaped with a view to provide ideas for the development of consumer products market and consumer value research.