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电视新闻信息品质对新闻传播的“定性”与“指向”有着千丝万缕的联系,新闻信息的“异质化”将直接影响到新闻传播的导向性。那么,作为各级电视台立台之本的新闻节目该以怎样的信息品质面对受众的信息消费?换言之,新闻信息的品质与受众信息消费的结合点究竟还有哪些亟待解决的问题呢?笔者重点对新闻性的缺位、思想空间的狭窄、戏剧化的渗透等新闻信息“异质化”倾向进行案例分析并提出相应的对策。
The quality of TV news information is inextricably linked to “qualitative ” and “pointing ” of news media. The “heterogeneity” of news and information will directly affect the orientation of news media. So what kind of information quality should be faced with the information consumption of the audience as the news program of all levels of TV stations? In other words, what are the problems that need to be solved in order to combine the quality of news information with the consumption of audience information? Focus on the lack of news, the narrow space of ideas, dramatization of infiltration and other news and information “heterogeneity ” tendency of case analysis and put forward corresponding countermeasures.