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对奢侈品营销策略的分析不同于一般消费品的分析,奢侈品营销策略的分析与构建要紧密结合消费者的个人消费能力与消费心理。奢侈品营销本就是以消费者消费心理为基础来进行的,在明晰消费者的消费能力的基础上。进一步研究消费者的消费心理是奢侈品营销策略的制定基础。
Analysis of luxury marketing strategy is different from the analysis of general consumer goods, luxury marketing strategy analysis and construction should be closely integrated with the consumer’s personal spending power and consumer psychology. Luxury marketing is based on the consumer psychology as the basis for the consumer’s ability to make clear on the basis of. Further study of consumer psychology is the basis for the development of luxury marketing strategy.