1999年以来,连续两年的五一、国庆、春节,国人已经享受了六个七日长假,并出现了一个使用概率颇高的名词——假日经济。假日里人们都干些什么?旅游!购物!学习!娱乐!而这一切,都可以或密或疏地归入休闲消费之类。可以说,假日经济的主要内容,就是休闲消费;正因为有了休闲消费,假日经济才有了基础和前提。二者相互依存,相伴而生,以“伴侣”论,既贴切,又形象。1消费需求、消费结构是随着人们的生理、心理和社会需要的变化而变化的,而人们的生理、心理和社会需要又是随着社会生产力的发展而发展的。在远古生产力水平极端低下的时代,人们的需要仅仅表现为一种动物式的生理或本能的需要,而之后社会生产力的每一次大的进步,都会带动人们的需求在数量上的扩充和层次上的提升,使之越来越多地带有心理性和社会性的特征,表现为物质需要和精神需要的和谐统一。按专家的说法,人们的需要分为三个层次,即生存需要、享受需要和发展需要。当衣食 Since 1999, for two consecutive years, on May 1, the National Day and the Spring Festival, people have enjoyed six long holidays on the 7th and a term of high probability of use has emerged - the holiday economy. What do people do during the holidays? Travel! Shopping! Learning! Entertainment! All of these can be classified as leisure consumption or dense. It can be said that the main content of the holiday economy is leisure consumption; precisely because of leisure consumption, holiday economy has the foundation and premise. Interdependence between the two, accompanied by health, “partner” theory, both appropriate and image. 1 Consumption demand and consumption structure change with changes in people’s physical, psychological and social needs, and their physiological, psychological and social needs are developed with the development of social productive forces. In times of extremely low levels of ancient productive forces, the needs of the people are merely manifested as an animal-like physiological or instinctive need, and every major advance in social productivity thereafter leads to a quantitative expansion and level of demand So as to bring it more and more to psychological and social characteristics, manifested in the harmony and unification of material needs and spiritual needs. According to experts, people’s needs are divided into three levels, that is, the need to survive and enjoy the needs and development needs. When the food and clothing