论文部分内容阅读
现代招贴是一种视觉信息,是一种文字语言与视觉形象的有机结合物。不管视觉形象是抽象的还是具象的,招贴作为视觉信息,意在创造一种能够迅速传递的印象;这种视觉印象本身并不是文字的简单图解,也不是靠文字来解释的画面,而是一种将文字与形象两种因素融合在一起的吸引人的实体。一般说来,虽然每一张招贴都不止一层含义,但它给予观者的基本印象应是瞬间式的,它的主要含义应能够很容易理解。招贴张贴在
Modern poster is a kind of visual information, which is an organic combination of text language and visual image. Whether the visual image is abstract or figurative, the placard is intended as a visual message to create an impression that can be quickly conveyed; this visual impression is not itself a simple illustration of a text, nor a picture that is literally interpreted, A fascinating entity that combines both text and image. In general, although each poster has more than one meaning, the basic impression it gives to the viewer should be instantaneous and its main meaning should be easy to understand. Poster posted on