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90后,无疑是更具个性的一代,如何跟他们这一代玩创意?每个时代的人都有每个时代的特征,对于品牌主而言,我们需要做的就是准确把握不同年代人群的特点,迎合他们精神的或物质的需求。而相较于品牌要迎合大多数的大众时代,如今品牌已经发展到需要精准地针对目标受众人群传播诉求的小众时代。对于网络文化而言,不经意间,已经到了90后、00后主宰的岁月。如果说70、80后更趋向于中庸的话,那么90、00后无疑是更加具有鲜明个性的一代。
After 90, is undoubtedly a more individual generation, how to play with their generation? Each time people have the characteristics of each era, the brand owner, we need to do is to accurately grasp the characteristics of different age groups , To meet their spiritual or material needs. And as the brand caters to most popular times, brands are now being tapped into the niche that needs to be targeted precisely to the target audience. For the network culture, inadvertently, has come 90, 00 dominated the years. If 70,80 tend to be more moderate, then 90,00 is undoubtedly more distinctive personality generation.