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在每个繁华的城市总能看到发传单的人,同时也会看到很多人在接过传单匆匆地看了一眼就毫不留情地丢在附近垃圾桶里或直接丢在地上,奇怪的是传单广告并没有因为“爱看”的消费者寥寥就日渐推出商战的舞台,反而是一再有商家向数不清的消费者发送数不清的传单。虽然传单的发放数量很多,但实际起到宣传作用的却寥寥无几反而被大多数人称之为城市垃圾的制造者。这些没有起到实际宣传作用的传单不但影响我们的生活,还增加社会各方面的压力。传单广告的优点很多,派发简单易行;针对性强;覆盖面比较广。虽然传单广告有如此多的优点,但在众多传单泛滥的今天,传单广告的效果却“江河日下”。要使自己的传单能吸引大众的目光,就要制作与众不同的传单,在传单形式、内容上创新。
In every bustling city, you can always see the person who made the leaflets, and at the same time, you will see many people rushing to the leaflets in the trash or throwing them on the ground mercilessly after taking the leaflets. Flyers are not advertisers because of “love to see” very few consumers on the increasingly war on the stage of the introduction of commercial warfare, but is repeatedly the merchant sent innumerable flyers to innumerable consumers. Although there are a large number of leaflets distributed, the actual effect of publicity is rarely seen by most as the maker of urban rubbish. These leaflets, which have not played a real promotional role, not only affect our lives, but also increase the pressure from all sectors of society. Flyers have many advantages of advertising, distribution is simple, targeted; coverage is relatively wide. Although there are so many advantages of flyer advertising, the proliferation of leaflets today, the effect of flyer advertising is . To make their own flyers to attract public attention, it is necessary to make a distinctive flyer, leaflets in the form of content innovation.