在经济市场快速发展的新形势下,现代企业的竞争趋势日益激烈,企业为适应时代的发展需不断加强自身的创新和发展。同时,不断加强思想工作宣传,开辟思想工作宣传新途径,以此提升企业自身效益,提高企业经济实力。本文结合新形势下企业加强思想宣传工作的必要性,对企业思想工作在新形势下的宣传途径进行分析探讨。 Under the new situation of rapid economic development, the competitive trend of modern enterprises is becoming more and more fierce. Enterprises need to constantly strengthen their own innovation and development in order to meet the needs of the times. At the same time, we will continue to step up propaganda on ideological work and open up new channels of propaganda for ideological work so as to enhance the self-efficiency of enterprises and enhance their economic strength. Based on the necessity of strengthening ideological propaganda work under the new situation, this article analyzes and discusses the publicity ways of ideological work under the new situation.