传统美学是我国传统文化的重要组成部分,它深刻影响着国人的审美心理、审美情趣,并潜移默化地影响着现代平面设计艺术。艺术是人类文明的重要载体,不同艺术形态之间虽然存在形式上的差异,但其内在本质是一致的,都是社会生活的反映,都是为了满足人们精神需求的艺术形态。由此可见,中国传统美学与现代平面设计之间存在着许多相同之 Traditional aesthetics is an important part of Chinese traditional culture. It profoundly affects people’s aesthetic psychology and aesthetic taste and influences the modern graphic design art imperceptibly. Art is an important carrier of human civilization. Although there are some differences in form between different art forms, its intrinsic essence is the same. All of them are reflection of social life and are all art forms to meet people’s spiritual needs. This shows that there is much in common between traditional Chinese aesthetics and modern graphic design