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对于奥迪来说,A2当年失败的经验,就是A1现在用以击败对手的本钱。对于从没做过豪华车的大众品牌,成功推出一款叫好又叫座的豪华大车是非常困难的事,例如大众辉腾和一堆日本车;反过来,对于习惯了做大车的豪华品牌,成功推出一款叫好又叫座的小车也不容易。奔驰有A级、宝马有1系,但都不算成功,豪华品牌做出来的小车真未必就比丰田、菲亚特、标致这些小车专家好,而且豪华品牌习惯奢侈,并不擅长降低成本。
For Audi, A2’s experience of failure that year is that A1 is now used to defeat the cost of the opponent. For the Volkswagen brand that has never been a luxury car, the successful launch of a well-known luxury car called seat is very difficult, such as the public Phaeton and a bunch of Japanese cars; conversely, for luxury cars used to make cars, The successful launch of a well-known car is not easy. Mercedes-Benz has A-class, BMW has a Department, but are not successful, luxury car brands do not necessarily make better than Toyota, Fiat, Peugeot these car experts, and luxury brands are used to luxury, not good at reducing costs.