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业内曾用杀猪和养鱼来比喻商业地产的散售与物业持有两种模式,而潘石屹就是“杀猪派”的代表人物。“散售”模式虽然不被看好,认为是违反了商业运营的客观规律,但潘石屹SOHO系列产品在坚持散售的模式下依然屡屡飘红,恰恰是抓住了转型中的中国社会财富分布的特点,并以一种极富中国特色的营销方式满足了富裕人群的投资性需求,进而实现了公司的成功。
The industry used to kill pigs and fish to compare the commercial real estate sales and property holdings of two models, and Pan Shiyi is “killing pig ” representative. Although not optimistic, it is a violation of objective laws of commercial operation. However, Pan Shiyi’s SOHO series products have still been gaining prominence in the pattern of retail sales, precisely capturing the distribution of wealth in the Chinese society undergoing transformation , And fulfilled the investment demand of wealthy people with a marketing method with Chinese characteristics, thus achieving the company’s success.