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两年前,由上海三联书店引进,甄西翻译出版的《出版大崩溃》一书,反映了日本出版界所面临的严峻问题,由于其描述现象的普遍性,受到了中国出版人的普遍关注。最近,由日本出版问题专家长冈义幸编写,再次由甄西翻译的《出版大冒险》一书已经面市,此书内容与《出版大崩溃》相比,更加强调了如何对症下药解决出版业所面临的各种问题.对我国的出版业同样具有很强的借鉴意义。从1997年到2003年,日本出版业一直处在低迷状态,连续7年呈现负增长。而2004年诞生的《出版大冒险》一书,让坠入低谷的日本出版业重现希望的曙光,到2004年底,日本出版业销售总额居然奇迹般回升,从中我们不难看到《出版大冒险》一书所产生的巨大影响力。在本书中,作者长冈义幸通过对成功案例的描述,详细地介
Introduced by Shanghai Sanlian Bookstore two years ago, translated and published by Zhen Xizan, The Great Crash in Publication, reflects the serious problems facing the Japanese publishing community. Due to its universality of describing phenomena, it has received widespread attention from Chinese publishers . Recently, a book entitled “The Adventure of Publishing”, once again translated by Zhen Xijing, was written by Gang Yok-young, the chief expert of Japanese publishing, and published in the book entitled “The Great Crash of Publishing,” which emphasizes how to deal with the remedy of the publishing industry The various problems we face are also of great reference to the publishing industry in our country. From 1997 to 2003, Japan’s publishing industry had been in a sluggish state with negative growth for seven consecutive years. The birth of 2004, “publishing adventure” book, so that the downturn in the Japanese publishing industry to reproduce the dawn of hope, by the end of 2004, Japan’s total sales of the publishing industry actually miraculously picked up, from which we can easily see the "publishing adventure A book produced great influence. In this book, the author Nagaoka Yoshiyuki elaborates the case of success by introducing it in detail