从节目、栏目竞争到频道竞争、产业竞争,这一电视媒体竞争的整体发展趋势,也意味着电视生产平台、营销平台以及竞争平台的升级。早在2005年央视深化增强频道核心竞争力的综合改革,提出“频道品牌化”战略,推动了专业频道的进一步发展,即“以频道为一个基本单位来经营,重在频道品质、品位和品格,节目酝酿、策划、推销与播出的各个环节都在统一目标下运作,栏目和节目都融入到频道的品牌创造和总体利益中,从而提高媒体的整 From the program, part competition to channel competition, industrial competition, the overall trend of competition in the television media also means the TV production platform, marketing platform and the upgrade of competitive platform. As early as in 2005, CCTV deepened and intensified the comprehensive reform of the core competitiveness of channels and put forward the strategy of ”channel branding“ to promote the further development of professional channels, that is, ”operating as a basic unit with channels, focusing on channel quality, Taste and character, brewing, planning, marketing and broadcasting in all aspects of the operation of a unified goal, columns and programs are integrated into the channel to create brand and overall interests, thereby enhancing the quality of the media