店名作为一种实际运用的语言,既具有语言的一般性质,又有着自己的特殊属性。本文以邹城市的189个店铺名称为研究对象,从语音、词汇、语法三个角度进行分析,同时对这些店名折射出来的文化内涵进行初探,试图通过这样一种方式,去感受邹城的经济水平和文化特质,以及邹城人的精神风貌和心理变化。 As a kind of practical language, store name not only has the general nature of language, but also has its own special attributes. In this paper, 189 shops in Zoucheng City as the research object, from the perspectives of voice, vocabulary and grammar analysis, at the same time, the cultural connotations reflected in the names of these shops are explored in an attempt to feel Zoucheng’s economy in such a way Level and cultural characteristics, and Zoucheng people’s mental outlook and psychological changes.