设计心理学在书籍设计的过程中发挥着关键性的作用,设计心理学对书籍对象的心理论进行分析研究,总结出书籍对象的特点,为书籍设计提供心理依据。幼儿书籍依据幼儿心理进行设计书籍的内容、封面等。本文从封面设计、内页设计、色彩设计、形态设计、插图设计及开本设计等方面研究了设计心理学视域下的幼儿书籍设计的策略。 Design psychology plays a key role in the process of book design. Design psychology analyzes and studies the theory of book objects, summarizes the characteristics of book objects and provides the psychological basis for book design. Preschool children book design based on young children’s psychological content, cover and so on. This paper studies the design strategy of early childhood books from the perspective of design psychology from the aspects of cover design, inside page design, color design, form design, illustration design and open book design.