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在竞争日愈激烈的市场环境下,农化企业要想获得长远生存,就必须在每个时段制定适当的发展策略。在这些策略中,总有个核心策略决定着企业的发展方向。何谓核心策略?就是在常见的策略中占有决定性地位,对其他策略起着指导作用和其他类似产品有着显著不同诉求点的策略。成功的策略就是以“纲”为主的整合营销,核心策略是策划的关键。那么常见的核心策略有哪些呢……
In an increasingly competitive market environment, if agrochemical enterprises want to survive in the long run, they must formulate suitable development strategies at each time. Of these strategies, there is always a core strategy that determines the direction of business development. What is a core strategy? A strategy that has a decisive position in common strategies, a guiding role for other strategies, and other similar products that have significantly different appeals. The strategy of success is integrated marketing based on “Gang ”. The core strategy is the key to planning. What are the common core strategies?