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基于中共十八大报告中扩大内需和转变经济发展方式的重要论述,笔者提出,以构建消费社会为契机,建立扩大内需的长效机制,有效转变经济发展方式。以战略管理分析工具SWOT分析方法为框架,深入分析我国构建消费社会的优劣势、面临的机遇和挑战,提出加大人力资本投入、引导理性消费、改革收入分配体系等构建消费社会和转变经济发展方式的战略举措。
Based on the important exposition of expanding domestic demand and transforming the mode of economic development in the report of the 18th CPC National Congress, the author proposes to set up a long-term mechanism to expand domestic demand by building a consumer society and effectively transform the mode of economic development. With SWOT analysis method as the framework of strategic management analysis tool, the paper deeply analyzes the advantages and disadvantages of China’s consumer society, the opportunities and challenges it faces, puts forward that increasing consumer investment, guiding rational consumption, reforming income distribution system, building consumer society and transforming economy Way of strategic move.