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不是所有的电影评论都是电影产业的组成部分,但电影产业却必须有电影评论环节的推动。这种引导观众电影消费的电影评论,就是所谓的职业批评。近年来,随着电影的社会影响扩大,电影资讯开始在各种媒介上泛滥。应该说,过去从来不注重营销的中国电影如今也开始明白,电影不仅是“生产”出来的,而且也是“吆喝”出来的。所以,在这种大背景下,一些电影的制作发行方往往不择手段设置议程,吸引关注,甚至打压不同批评,发布虚假信息(包括投资信息、票房信息),制造污点新闻,“忽悠”观众
Not all movie reviews are part of the movie industry, but the movie industry must be fueled by movie reviews. This kind of film criticism that guides the audience movie consumption is the so-called professional criticism. In recent years, with the expansion of the social influence of cinema, movie information has started to spread in various media. It should be said that Chinese films that never paid attention to marketing in the past are now beginning to understand that films are not only “produced” but “shunned.” Therefore, in this context, some movie producers and distributors have often unscrupulously set the agenda to attract attention, or even suppress different criticisms, publish false information (including investment information, box office information), create tainted news, “忽悠” audience