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长三角不仅是中国经济和社会发展水平最高的都市圈之一,也是全国旅游业最发达的地区之一。长三角旅游业的发展对导游的业务能力提出了更高的要求。本文根据不同地域文化、市场特色和游客特点把全国划分为以广州为中心的珠江三角洲地区及其邻近市场,以上海为中心的长江下游地区及其邻近地区,以京、津为中心的黄河下游地区及其邻近市场并分析研究其游客特点,指出导游之应对技巧。
The Yangtze River Delta is not only one of the metropolitan areas with the highest level of economic and social development in China, but also one of the most developed regions in the tourism industry in the country. The development of the tourism industry in the Yangtze River Delta put forward higher requirements on the operational capabilities of tour guides. According to the different regional culture, market characteristics and tourist characteristics, the country is divided into the Pearl River Delta region and its neighboring markets centered around Guangzhou, the lower Yangtze River region centered on Shanghai and its adjacent areas, the lower reaches of the Yellow River centered around Beijing and Tianjin Regions and their neighboring markets and analyze the characteristics of their tourists, pointed out that the tour guide to deal with skills.