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自上世纪九十年代以来,许多非媒体或非媒体从业人员的某些单位或个人,通过人为的策划行为,促使新闻被动发生,从而利用新闻媒体的舆论影响达到某种宣传效果、获得一定利益。这种现象与新闻策划不同,本文从其产生的动因及实质等方面分析此种现象。
Since the nineties of the last century, some units or individuals of non-media or non-media practitioners have promoted the passive production of news through artificially planned activities so as to make use of the public opinion of the news media to achieve certain publicity effects and gain certain benefits . This phenomenon is different from news planning. This article analyzes the phenomenon from its motivation and substance.