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信息社会,博客、微博、播客、论坛、贴吧、搜索引擎、网站、网络报纸、移动多媒体、虚拟社区等以数字为基础,以互动传播为特点,具有创新形态的新媒体浪潮扑面而来。强大的交互性和内容聚合的爆炸式传播效果为传统媒体所望尘莫及。新媒体给中国政治领域带来的不仅是新的话语方式,更促使政府施政与民主监督方式发生变化,迫使官员与百姓互动方式重塑。
The wave of new media with innovative forms, such as the information society, blogs, microblogs, podcasts, forums, bars, search engines, websites, online newspapers, mobile multimedia and virtual communities, is characterized by digital communication and interactive communication. Strong interactivity and the explosive effect of content aggregation are beyond the reach of traditional media. The new media brings not only new ways of discourse to the Chinese political field, but also changes in the ways of government administration and democratic supervision, and forces the officials to remodel their interaction with the people.