一现在有一个说法,国家与国家之间的竞争从某种意义上讲已转换为企业与企业之间的竞争,而企业与企业之间竞争的核心就是品牌与品牌之间的竞争。整合传播思想有一个概念,营销等于传播。意思是当产品高度同质化时,就看谁会做信息传播。比方说两只杯子,功能是一样 Now there is a saying that the competition between countries and countries has in a sense been transformed into competition between enterprises and enterprises, and the core of competition between enterprises and enterprises is the competition between brands and brands. There is a concept of integrated communication thinking, marketing is equal to communication. Means that when the product is highly homogeneous, it depends on who can do the information dissemination. For example, two cups, the function is the same