新形势下,电力企业迎来了市场竞争的挑战,面临的压力也越来越大。与相对有限的市场容量的钢性结构相比,消费者需求的心理空间要有弹性得多。这就要求供电企业必须从真正意义上转变观念,打开视野,跳出本行,用大营销的观念去挖掘和开拓市场。“电力大营销”的理念逐渐浮出了水面。 Under the new situation, electric power enterprises have ushered in the challenge of market competition and are under increasing pressure. Compared with the steel structure with relatively limited market capacity, the psychological space of consumer demand is much more flexible. This requires that the power supply enterprises must change their concepts in the true sense, open their horizons, jump out of the Bank and tap and expand the market with the concept of large marketing. “Power Marketing ” concept gradually surfaced.