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创意不是很用力就会有的,需要用“心”。——凯瑞·史密斯(Keri Smith)王守明,2011年合作创办安徽优先营销传播有限公司,并担任总经理与执行创意总监。1993年进入广告业,其后担任金鹃国际广告公司执行创意总监兼金鹃广告分公司总经理,数次担任中国广告节评委。具有近20年广告业服务经历,获得多次全国广告创意大奖。善于洞察消费者心理,主持和亲自操刀的广告创意曾引发极佳的市场销售力。在品牌沟通策略和广告创意方面有多年的品牌服务经验,被客户及同事戏称“创意神灯”。
Creativity is not very hard, it needs to use “heart”. -- Keri Smith Wang Shouming, co-founded Anhui Priority Marketing Communications Co., Ltd. in 2011, and served as general manager and executive creative director. In 1993, he entered the advertising industry, and later served as the executive creative director of Jinhao International Advertising Co., Ltd. and the general manager of Jinhan Advertising Branch. He served several times as the judge of the China Advertising Festival. With nearly 20 years of experience in the advertising industry, he has won numerous national advertising creative awards. Being adept at gaining insight into consumer psychology, the advertising ideas of hosting and personally exposing have led to excellent marketing power. He has many years of brand service experience in brand communications strategy and advertising creativity, and was dubbed “creative lamp” by customers and colleagues.