论文部分内容阅读
一、数据来源说明《成功营销·新生代2003年度最具竞争力品牌调查》的全部数据来源于“中国市场与媒体研究(CMMS)”。“中国市场与媒体研究”(CMMS)是由新生代市场监测机构(SINOMONITOR)、英国市场研究局(BMRB)和美国天盟(Telmar)公司共同完成的单一数据来源的年度调查和研究,旨在提供中国每年近70,000个消费者的媒体接触习惯、产品/品牌购买和消费习惯、生活形态等信息。(一)调查城市和样本量CMMS 调查覆盖全国30个主要城市15～64岁的消费者,每年的样本量达到70,000人。30个城市为:
I. Sources of data The full data of the “Successful Marketing and New Generation 2003 Survey of the Most Competitive Brands” was derived from “China Market and Media Research (CMMS)”. “China Market and Media Research” (CMMS) is an annual survey and study of a single source of data jointly completed by the New Generation Market Monitoring Agency (SINOMONITOR), the British Market Research Agency (BMRB), and the United States Telmar Corporation. It aims to provide information on media contact habits, product/brand purchase and consumption habits, and lifestyles of nearly 70,000 consumers each year in China. (i) Survey of cities and sample size The CMMS survey covers consumers aged 15-64 years in 30 major cities across the country, with a sample size of 70,000 annually. The 30 cities are: