广播的特点要求,对于每一个具体的节目都必须在交谈语和书面语之间找到一个最适合、最合理的对比关系1。广播的受众是听众。听众与读者不同,他们不具有调节语言理解度的可能性,不能在比较难懂的地方停下来。听众与观众也有不同,听众没有视觉因素的辅助,完全要靠对声音的解析交流解决一切问题。所以,广播新闻节目的播音,必须要靠近对话语和交谈语,才能最大限度地吸引听众的耳朵和大脑。而这种对话语、交谈语,要基于互动性播音去实现。 The characteristics of broadcasting require that for each particular program, one of the most appropriate and reasonable comparisons must be found between conversational and written language. The radio audience is listeners. Audiences and readers, they do not have the possibility to adjust the language comprehension, can not stop in a more difficult place. Audience and audience are different, the audience is not assisted by visual factors, depends entirely on the resolution of the exchange of sound to solve all problems. Therefore, broadcast news broadcasts must be close to the discourse and the language of conversations in order to maximize the audience’s ears and brain. This dialogue, conversation, to be based on interactive broadcast to achieve.