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网络时代的到来使人们逐渐倾向网上社交与电子商务,SNS社交网站以及因超低价和限时抢购而轰动的团购网即是对这种青睐的证明。从2003年发轫到2008年SNS网站的大量涌现,作为电子人际互动传播媒介的SNS网站得到快速发展的同时也走入了核心竞争力差、定位同质化的瓶颈期。而2010年初登场的团购网也正处于千团之战的混乱形势之中。文章从二者结合的发展前景分析,网络作为网上社交文化与消费文化的载体,将困境中的二者有效结合,优势互补,辅以网络传播的政策规范,发展前景将柳暗花明。
The arrival of the Internet era so that people are gradually inclined to online social networking and e-commerce, SNS social networking site and because of ultra-low price and limited buy and sensational buy nets is proof of this favor. From the beginning of 2003 to the emergence of a large number of SNS websites in 2008, the SNS website, as an interactive media of electronic and interpersonal communication, has been rapidly developed and has entered a bottleneck with poor core competitiveness and homogenization of positioning. The debut of the buy network in early 2010 is also in the chaos of thousands of regiment battle situation. Based on the analysis of the development prospects of the two, the Internet, as the carrier of social culture and consumer culture on the Internet, effectively combines the two in the predicament with complementary advantages and supplements with the policy of network communication.