放弃品牌战略 哪些中小企业适合放弃品牌战略呢?一是从事机械制造、中间部件制造的企业,难以形成产品差别,用户对产品的品牌要求并不高;二是质量难以统一保证和衡量,或消费者对质量要求不高,无需进行特别的辨认企业,如电力、矿石,冶金等;三是人们日常生活中经常接触的商品,不需要特别的专业知识就能够辨别真假、好坏,如衣服、食品、饮料等。譬如,上海时装集团公司就设立了无品牌缝纫摊,专 Abandon the brand strategy Which SMEs suitable to give up the brand strategy? First, engaged in machinery manufacturing, the manufacture of intermediate parts, it is difficult to form a product differentiation, users of the product brand is not high; Second, the quality is difficult to uniform assurance and measurement, or consumption Those who do not require special identification of the quality of the enterprise, such as electricity, ore, metallurgy, etc .; third is the daily contact of goods in daily life, do not need special expertise to be able to distinguish between true and false, good or bad, such as clothes , Food, beverage and so on. For example, the Shanghai Fashion Group set up a brand-free sewing stalls, specifically