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运用现代渠道理论和方法,具体分析寿险业务渠道建设情况,从中发现寿险业务渠道建设方面存在的主要问题,探索出寿险业务渠道建设方略。
Using modern channel theory and methods, the paper analyzes the construction of life insurance channels in detail, finds out the main problems in the construction of life insurance channels and explores the strategies for the construction of life insurance channels.